OUR ROOTS. OUR DNA.
OUR PROUD HERITAGE
Rogz co-founders, Paul Fuller and Irené Raubenheimer, have a shared passion for many things, including a mutual love for the outdoors. This has led them to share crazy adventures across the globe. The biggest of these adventures was the foundation of Rogz in 1995.
Rogz operates on the foundation of being unconventional and pushing boundaries, and this translates into the way that we do business and the products we launch.
WHAT DRIVES US
AT OUR CORE
Our vision is to be the most enjoyed pet brand on planet earth and beyond.
OUR BRAND PROMISE
We strive to design and manufacture the best quality and functional pet gear that is safe and trusted all over the world.
OUR PROMISE. YOUR PEACE OF MIND.
SAFE AND TRUSTED
We strive to design and produce the best quality and functional pet gear. All components and materials undergo stringent tests to make sure that they are manufactured to the highest safety standards.
We first test our products in our top secret lab, using various methods to test everything from strength to colour. We then send the product out into the field with our test pilots, and they report back on everything from comfort, ease of use and overall product experience.
We focus on safety, so you can focus on fun!
PET GEAR FOR A PURPOSE.
Solution-Based Products
Our products are solution-based, meaning they are designed to solve a specific customer problem.
The Rogz Connect System is a retail category management system that makes merchandising in stores efficient and makes consumer purchasing decisions effective using this solution-based method.
The benefits of the Connect System are two-fold. For the retailer, this means a merchandising solution and understanding of the full Rogz product offering. For the pet parent, this means buying pet gear that fits perfectly, that suits the activity, and of course looks good!
BUILDING A SUSTAINABLE FUTURE.
Committed to ESG
We believe sustainability is a critical component of any successful business strategy and are proud to say that we are taking steps towards a more sustainable future for pet parents and the pets they love. From recycling to upcycling, from packaging to solar energy, we are committed to our continued ESG portfolio growth.
In May 2022, Rogz became the first African company to join the Pet Sustainability Coalition (PSC). This membership will help us formalise our ESG plan as we continue to get education, inspiration, and implementation support around sustainability.
Rogz is committed to changing our behaviour to improve our carbon footprint and energy efficiency, while also contributing to and uplifting our communities.
MORE TO BUSINESS THAN JUST BUSINESS.
Rogz Academy
Rogz Academy is a non-profit organisation empowering local communities in the spirit of ubuntu through education, youth development and nutrition for a sustainable future together.
Rogz Academy was started in 2012 to create a culture of caring, being real, following passions and being An active part of positive change. Fast-forward ten years and we continue to make a difference to those in our community.
LET'S START TALKING.
Reach out to us
Please don’t hesitate to contact us with any queries, questions or comments.
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