What it means to be a safe and trusted pet brand 

Your role in safe and trusted

Rogz is a responsible, safe and trusted pet brand and we encourage pet parents to be responsible in their product choices. 

Knowing your dog’s neck and girth measurements (and its weight) is vital in choosing the right size dog collar, dog harness and dog lead to keep your dog safe. Our weight guide is based on our components’ break strength. We have developed these guides to help Rogz to be a safe and trusted brand whilst keeping your bestie safe.

Not sure how to measure and weigh your dog? Watch this video and we’ll take you through a few simple steps to ensure you choose the correct size Rogz pet gear based on your dog’s measurements and weight.

Knowing what pet gear you need is another way to make sure you have a safe adventure with your bestie. We have a variety of dog harnesses and dog leads for every occasion. Now that you know your role in safe and trusted, let’s look at ours. We’ll unpack some of our quality and strength tests so you get a better understanding of our safe and trusted methods.  

Webbing discolouration test  

Imagine buying your bestie a lovely green dog harness. Now imagine one month later and you’re left with what looks like a piece of seaweed crossed with spinach. 

Our dog harnesses, dog collars and dog leads are exposed to colourfastness tests that measure how well the colour will last when the pet gear is exposed to repeated wear while being used by your bestie. Plus, you’ll stay as bright as a light with your reflective stitching when it’s dark out. Our reflective pet gear and reflective stitching undergo the same strict tests and must meet the same safe and trusted criteria too. 

What does this mean for your bestie? We test the quality of the material used to make our pet gear, making sure that green dog harness stays green as your bestie goes about their day, rubbing, rolling, swimming and climbing.

Artificial sunlight discolouration and degradation test

Which dog doesn’t love a good adventure in the great outdoors. That means that while your bestie is getting some fresh air, their pet gear is exposed to sunlight. That’s why we assess the effect of ultraviolet light on all our materials. These materials are exposed to two 15 Watt ultra violet lamps for 200 hours. This equates to pet gear being in continuous sunlight for six months!

What does this mean for your bestie? You and your bestie can enjoy your outdoor adventure and rest assured that pet gear will last for months in the harsh sun. 

RogLoc buckle

If you have a bigger dog, you’ll know that they have a fair bit of strength in them. So you might want a little extra reassurance that your bestie can’t break free out of their pet gear.

Our L, XL and XXL dog harnesses and dog collars are fitted with the RogLoc buckle to provide another layer of safety for your bestie. This lockable buckle provides added strength and durability to your pet gear.

What does this mean for your bestie? In one word, safety. We test the strength and durability of the RogLoc buckle using the tensile strength test mentioned earlier, so you can rest assured that your bestie is not breaking free of their pet gear.

Magnet buckle pull test

Dog collars don’t just stay on your dog. They get put on, then taken off. Then put it back on. Then taken back off. That’s a lot of opening and closing for the mechanism on your bestie's dog collar.

Rogz safety collars are randomly selected to undergo a magnet buckle pull test. These dog collars are exposed to 100 000 “open/close” movements to ensure that the magnetic buckle is of the highest quality.

What does this mean for your bestie? This means you could essentially take off your bestie's dog collar five times a day for 25 years before it loses functionality!

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